Client: Confeitaria Nacional
Agency: NUTS Branding
Creative Director: Patricia Conde
Agency: NUTS Branding
Creative Director: Patricia Conde
Packaging for a pastry house founded in 1829 on Lisbon's Praça da Figueira — a place that lives as both a nostalgic touchstone for the Portuguese people, but also as a landmark for visitors. The packaging had to speak to both: carry the memory for those who grew up with the brand, and the discovery for those meeting it for the first time.
The system brings the flagship store onto the box: its wall patterns, its iconic red, and the gold details from the many objects displayed around - so that a piece of Praça da Figueira travels home in take-away form. Built as an open framework rather than a fixed set of packs, it's designed to grow: a visual language that new products can step into as the range expands.
