Client: Mental Health Europe
Independent Project
Independent Project
A series of digital resource guides on mental health support, one per European country, designed mobile-first: single-column, generous type, built to be read and navigated on a phone. Each guide carries an interactive menu that jumps straight to resources and external links, and comes in both English and the country's native language.
The content came from the ground up: the Youth Leader team divided the authorship of each resource guide per country, writing the version for their own context, coordinated by MHE's project manager. My role was to give a multi-country, multilingual series one coherent visual language — and to get there quickly, with a large group involved.
Rather than illustrate page by page, I proposed a mixed-media collage direction: photography combined with naïf vector illustration. By setting this direction early through a moodboard and sharing with the project manager and the Youth Leaders for alignment before production began, it let me build a rich, varied image set across many guides within a tight timeline, and it kept the illustration grounded and human: representing real people and real contexts rather than abstract figures, which mattered for the abstract, and rather sensible topic of mental health.
Throughout, the work followed MHE's guidelines for representing mental health safely, so that every illustration supported the organisation's vision rather than working against it. Once the direction was approved, I translated each team's text into layout and illustration, keeping the system consistent from country to country while letting each guide carry its own visual identity.
The guides are published on MHE's website and distributed across their networks, so that people who need these resources can find them quickly and navigate straight to the support relevant to them.
